parkbytext, one of Ireland’s leading mobile parking operators, recorded a 20% increase on 2015 transaction numbers to 602,000 transactions for customers parking by text, app, online or over the phone. When considering Visitor Parking and Virtual Permits issued, both of which accounts mainly for staff, residential, and student parking, total parking transactions in 2016 came to over 900,000, or over 2,450 parking transactions per day, an increase of 13% on 2015 figures.
The biggest adopters to parkbytext is Irish Rail customers, with an average of 44% choosing to pay through parkbytext over traditional ‘pay and display’ machines. On average 40% of customers choose parkbytext as their preferred payment method with 50% of those parkbytext transactions originating from the app.
In regards to transaction numbers the busiest day of the year was Monday 12th December, with the busiest location being Luas Red Cow Park and Ride. The most popular duration with customers is for one day’s parking.
parkbytext provides quick, easy and convenient parking payments in over 300 locations across Ireland, such as Luas and Irish Rail locations. The company operates in a further 125 locations across the UK and USA. Registered users increased 40% in 2016, bringing the total amount of registered account holders to over 100,000, across all territories.
Jim Moore, CEO, parkbytext, has said: “2016 has been a good year for us. Customers are more at ease with creating parking transactions on their phone and we’re seeing this with the increase in parkbytext transactions across all locations.
2016 has seen the rollout of our parkbytext 2Bill service to all of our Iarnród Éireann sites, which allows customers to charge the parking amount directly to their mobile phone bill or credit. Our focus for 2017 is with our customers’ experience across all our channels, with some improvements being rolled out in the coming months. We are also looking to establish the company more firmly in the UK this year”.